About the Event

New Crop, New Platform… Celebrating 55 Years of Ethio–China Friendship

Background & Objectives

“New Crop, New Platform” is a premier event dedicated to showcasing Ethiopia’s latest coffee harvest and expanding trade ties with China via the Ethiopian National Pavilion on e-commerce platforms such as Douyin and Tmall. This event also marks the 55th anniversary of the longstanding partnership between Ethiopia and China.

Promote High-Quality Ethiopian Coffee – Introduce the new harvest to buyers and consumers in China.

Foster Bilateral Collaboration: Encourage partnerships and investments between Ethiopian coffee exporters and Chinese importers.

Celebrate Culture & Heritage – Highlight Ethiopian coffee ceremonies and the rich Ethio–China friendship.

Why Attend?

Attendees will benefit from a combination of business networking, cultural experiences, and insights into one of the most dynamic e-commerce markets for coffee.